Getting your small law firm noticed can be tough when you’re competing with larger firms and flashy TV ads. But there are plenty of low-cost or even free boosting sales with ad options that can help you boost your business. In this article, I’ll give you some tips on how to promote your firm without spending a bunch of money including my favorite low-cost option: email marketing.
How to increase clients using affordable methods
Every small law firm needs to find new clients to keep its doors open. With the growing number of attorneys in the United States, it can be difficult to stand out from the crowd. But with a little creativity and an eye on your budget, you can attract new clients using low-cost and even free boosting sales with ad methods. Here are 12 ways that lawyers around the country have found success at attracting new clients without breaking the bank:
Promote your firm on social media
- Post on Facebook, Twitter, and LinkedIn
- Use hashtags to reach a larger audience
- Post pictures of your firm and staff
- Use video content to show off your firm’s personality
Social media has become an essential part of marketing a law firm. It’s a great way to network with other professionals in your industry, promote your firm and its services, market yourself as an expert in your field, and find new clients. You can even use social media to build trust with clients who might not otherwise be able to meet with you in person.
The first thing you should do is sign up for accounts on Facebook, Twitter, LinkedIn and Google+. Once you have those accounts set up, follow some local businesses or industry leaders so they see who you are (and hopefully follow back). Next step: Post updates regularly so people know what kinds of things are going on at the office!
Start blogging
- Start blogging. Blogging can be a powerful way to reach a large audience, promote your law firm and services, answer questions, share tips and advice, share news and more.
- Set up an RSS feed for the blog content you create so that your readers can subscribe with their favorite podcasting apps (iTunes), email clients or web browsers to get notified about new posts as soon as they’re published on the site. You should also consider using social media platforms like Facebook and Twitter to promote your blog posts when they go live so that more people will see them in their feeds — especially if those social networks are where most of your followers are hanging out!
- Make sure all of the content on your website is easily accessible from both mobile devices and desktop computers without any need for special software downloads (such as flash).
Get local media coverage
Press releases are a great way to get the word out about your business. Write up an interesting story about one of your clients, and send it to the local media outlets. If you’re lucky, they’ll run it as part of their coverage; and if not, they might at least mention it in passing.
You can also use social media networks like Facebook and Twitter to promote any press coverage you receive. Just make sure that you’re providing links for people who want more information about your firm or legal practice!
Pursue community sponsorships for your firm
Community sponsorships are an excellent way to build your name in the community and gain recognition. Sponsorships are also a great way for local businesses to support local events, like parades and festivals, by giving back to their communities.
If you’re looking for sponsorships, try contacting local businesses in your area or reaching out to larger companies that have a presence in your city. Some companies may be more likely than others to sponsor an event (for example, insurance companies are often willing to sponsor health fairs). You might also consider offering complimentary services or products as part of sponsorship deals—for instance, if you offer free consultations or legal advice on certain issues when someone comes into your office, consider offering these same services at sponsored events if they’ll help promote the event and get more people involved!
Create an email campaign
Email campaigns are a great way to reach your audience. The good news is that it’s not hard to build an email list (which can then be used for a variety of purposes), and you can use email to promote your blog posts, events, or products.
To create an effective campaign:
- Create a landing page, which is where people go after they click on one of your links in the email. This will make it easy for them to learn more about what you’re offering.
- Create multiple emails with different offers/content/images in each one so that people don’t get bored when they open up their inboxes!
Make use of Google boosting sales with ads tools
Many lawyers are not familiar with Google’s many boosting sales with ads products. For example, if you want to reach prospective clients in your area, you can use Google Maps to place a banner ad on top of the map listing for your city. This will allow people in your community who search for attorneys on the site to see that you are available to help them.
Another great option is YouTube. The video platform has over one billion users and allows lawyers to create free videos about their services or cases that they can then post through YouTube ads. If someone searches for information about an injury case or divorce lawyer in their area, they may end up watching one of these videos before contacting you directly through an email address or phone number listed on it!
You can increase your business without spending a lot of money
There are many ways to increase your business without spending a lot of money. You can do it by using social media, blogging, community sponsorships, and email campaigns. If you want to take advantage of Google boosting sales with ad tools but don’t know where to start, this article will help you get started.
Spruce Up Your Firm’s Website
Your website is a crucial part of your law firm’s marketing strategy. The average consumer spends more than 1.7 years of their lives on social media, and even more time on their mobile devices. That means that if you don’t have a mobile-friendly site, you’re missing out on potential clients who are looking for legal help right now; and they don’t want to wait around until you finish updating your site before sending them off to another lawyer’s website.
Make sure that your website is easy to navigate and update because it should be an ongoing project: new content can be added daily, weekly, or monthly depending on how frequently you want to post new blog posts or articles. Set up a blog section with categories like “Recent Posts,” “Featured Posts” and “Searchable Content.” This will help readers find what they’re looking for quickly so they can get back into their busy day (or night).
Get Involved With Community Outreach Events
Volunteering for a community event is an effective way to get the word out about your small legal practice. You can help with everything from organizing and running the event to providing legal support for those who need it.
- Give back: Find a local organization that does charitable work in your community, like donating books to underprivileged kids or helping elderly people with home repairs. Offer to give them a hand on their next project by volunteering as a lawyer or donating some of the money you would have spent on boosting sales with ads.
- Serve as an advisor: Get involved in community groups where people may need legal advice but don’t want to hire an attorney—maybe they just want someone knowledgeable enough about the law to provide them with some basic information or advice on how best to proceed through their issue themselves. This could include serving as an advisor at schools and colleges; helping students organize protests or petitions; organizing neighborhood watch groups; building homes for Habitat For Humanity; etcetera!
Capitalize on Google My Business
Google My Business is a free tool that helps you manage your online presence across Google Search and Maps. With Google My Business, you can create a free business listing on Google so customers can find you when they search for relevant keywords.
To get started with Google My Business, first head to the website. Here, you can connect your existing account if you already have one or create a new account by entering the information for your business in the appropriate fields (e.g. name and address).
Once connected to Google My Business, there are several things that you should do to ensure that potential customers will be able to find your listing:
Publish Content for Your Website
One of the best ways to get your name out there is to publish content for your website. This can include articles, blog posts, podcasts, and more. The key here is that you want to make sure it’s interesting and helpful for your target audience.
The idea behind this strategy is that if someone finds something useful on your site and shares it with their friends or family (or even co-workers), then word will spread about how great you are at solving legal problems in general or specific ones related to what they need help with. You also have a chance of someone seeing the link and clicking through right away instead of having them go home first before deciding whether or not they should contact you later down the road when they’re ready for legal services now!
Build a Litigation Blog
Blogs are a great way to reach people in your niche. They are also helpful for getting new clients and potential referral sources. A blog allows you to build credibility, show that you are an expert in your field, and establish yourself as a thought leader within your community.
If you want to start a litigation blog but aren’t sure where to begin, here’s how:
- Pick a topic that relates to your practice area (e.g. medical malpractice).
- Write articles on the topic that can be easily understood by laypeople who don’t have legal training or knowledge of the law.
- Create an RSS feed so readers can subscribe via email or get updates automatically posted on their favorite social media platforms (like LinkedIn).
Along with creating content for your website, you should also consider promoting it through social media outlets like Facebook or Twitter so that people can see what topics are being discussed at any given time within their networks–which could lead them back onto your site if they happen upon something interesting enough!
Along with creating content for your website, you should also consider promoting it through social media outlets like Facebook or Twitter so that people can see what topics are being discussed at any given time within their networks–which could lead them back onto your site if they happen upon something interesting enough!
Host a Seminar or CLE (Continuing Legal Education) Event
Host a CLE seminar or other educational events. If you’re not sure what this is, it’s a continuing legal education (CLE) seminar that attorneys are required to attend on a regular basis. You can host your own CLE seminars in your office or at another location and charge attendees for the service. This can be an easy way to make some extra money without doing any additional work outside of preparing for the event itself.
You may also be able to charge for attendance at the seminar, which will help you earn extra money on top of just hosting it. If you don’t want to charge for attendance, consider offering it as a free service to new attorneys and students in return for them mentioning your name whenever they introduce themselves at conferences or events.
Create and/or Maintain a Social Media Presence
Having a social media presence is one of the most effective ways to reach potential clients. It’s also a great way to keep in touch with current clients and gives you the opportunity to show off your personality—and that’s important!
Make sure you’re using all of the right platforms: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram…the list goes on. You can even use each platform differently based on what you want to do with them. For example, while Facebook might be best used for posting information about your practice or new blog posts (and maybe even some cool photos), Instagram would probably be better suited for sharing photos from events that involve your firm like client testimonials or holiday parties—anything visual really!
When posting content on social media make sure it’s original and relevant so people actually want to read/watch/listen rather than scroll past it quickly because they’ve seen something similar elsewhere already before moving onto something else entirely different (which happens all too often these days).
One thing I’ve been doing lately is including links within my tweets whenever possible so people can easily find out more about what I’m talking about without having to go through any extra effort themselves which makes me feel good about helping others out there who may not know much about this topic yet but will hopefully learn something useful once they click away from my tweet into another site where there’s more information available from other sources too…
Send Out E-Newsletters to Current and Prospective Clients
Send out e-newsletters to current and prospective clients. Use a third-party service like Mailchimp to set up your e-newsletter account and host your files, so you don’t have to worry about securing space on your own server. It’s also a good idea to use a professional email address for things like this, rather than something like gmail@gmail.com or yahoo@yahoo.com—those types of personal accounts send off the wrong signals about your business professionalism!
Be sure to include a call-to-action in each newsletter (such as “contact me” or “schedule an appointment”) so that people who are interested in what you offer will know how they can get in touch with you directly—and don’t forget that even if someone isn’t ready right now, it might not be long until they are! Also, remember that sending too many emails all at once can give off negative vibes; try not sending more than two per week (unless otherwise specified by clients). Finally, while free email accounts may seem tempting because they’re free—they’ll also likely come with some consequences down the road: namely lower deliverability rates due to higher bounce rates due largely because these services tend not to be very reliable
Add or Update Listings in Local Directories
Local directories are a great way to get your name out there. You can add your business to local directories like Yelp, Yellow Pages, and Superpages. Additionally, you can also add your business to online directories such as Google My Business and Avvo.com.
Once your business is listed in these directories, you can start earning backlinks from them. When Google indexes these pages, it will see that you are being recommended by other businesses and websites as a good choice for customers. This helps build trust and authority in your brand.
Reach Out to the Media and Offer Expert Commentary on Issues in Law
Another low-cost or free way to reach the public is through media outlets. You can contribute an article on a legal topic of interest to your community, offer free legal advice on a particular issue, or even offer to be the “go-to” person for certain types of cases. But remember: don’t overpromise your abilities or make false claims about your expertise.
Place an Ad in a Trusted Directory for Attorneys
Listing your firm in a trusted directory for lawyers, such as Nolo.com or Avvo.com, is a great way to increase clients with ads for your practice and get your name out there. The directories are often the first place that people turn to when they’re looking for legal help, so being listed will put you at an advantage over other attorneys who don’t have listings.
The benefits of listing your law firm in directories include:
- Increased visibility among potential clients searching online
- The opportunity to generate leads through referrals from other attorneys and experts
- An improved search engine ranking (being listed in top-tier directories will help boost traffic)
Increased traffic to your website and social media accounts The opportunity to create a directory listing for free or at low cost (most directories charge a small fee, usually around $50)
Use these effective low-cost and free boosting sales with ad methods to attract new clients to your small law firm.
As a small law firm, you need to find more clients. But attracting new clients is not easy when you have a limited budget for marketing. Here are some low-cost and free methods that can help your small law firm attract new clients in the New Year:
- Pay Per Click (PPC) boosting sales with ads: This is one of the most effective ways to attract customers online. But it does require an investment in order to get started. You can set up ads on Google AdWords or Bing Ads, or use Facebook Ads if you’re comfortable with Facebook’s platform.
- Social media boosting sales with ads: You don’t need thousands of dollars to do social media boosting sales with ads—in fact, it’s often free. All it takes is some time each day or week to plan out content and share links related to what matters most within your industry on these platforms as well as responding when someone reaches out directly with questions via social media channels like Twitter or LinkedIn groups where lawyers interact regularly with each other professionally (and sometimes personally too).
- Local directory listings: There are several sites where local businesses list themselves so consumers can find them easily when searching for services in their area; these include Google Local Business Center, Yelp!, yellow pages websites (e.g., Superpages), city directories (available at libraries), etcetera).
Conclusion
If you’re looking for ways to increase clients with ads your small law firm, you don’t have to spend a lot of money. We hope these 12 tips will help you get started on boosting sales with ads for your legal services without breaking the bank. As we mentioned earlier in the post, it’s important to remember that these methods take time and patience—but if done right, they will pay off for years to come!
RunSensible has a fully integrated email campaign builder and list segmentation tool that automatically personalizes and customizes emails based on your preferences and sends them scheduled or one-off emails.
The best way to make the most of your boosting sales with ads and marketing is to get an all-in-one legal practice management software like RunSensible, which offers all these tools and more in one single platform, with everything natively integrated and working together to grow your practice. Click here to start your next campaign with RunSensible for free, no credit card needed.
FAQ
1.Does it cost a lot to increase clients with ads for my law firm?
It doesn’t have to! Based on your boosting sales with ads strategy, promoting your law firm or practice may end up extremely expensive or incredibly affordable. This article tells you how to keep to the low-cost and free side of marketing.
2.Can I use my GMAIL to send newsletters to my clients?
Well, technically it may be possible to send newsletters or marketing emails with a personal account like your GMAIL if you don’t have more than a handful of clients or leads. If you want to get more clients and keep the ones you have by showing off your professional side, however, you need to use an email marketing software.
3.How does blogging help me get clients?
On the one hand, it gets you noticed, especially in your local community. On the other hand, you can use lead generation tools to get your blog visitors’ names and email addresses and send them marketing emails afterward.