7 Creative Lawyer Advertising Ideas That Will Set You Apart
As a lawyer, you know that clients are the lifeblood of your business. You need them to keep coming back and referring their friends for years to come. But how do you get more clients? One way is by advertising, but not just any kind of advertising. There’s nothing wrong with running a TV commercial or buying ad space in the Yellow Pages, but those methods don’t always work as well as they used to.
Ways to advertise your legal practice
Luckily, there are many creative ways lawyers can advertise today that have proven effective at bringing in new business and making sure current clients stay loyal. Here are seven ideas that have worked well for other attorneys:
1. Take Advantage of Social Media
Social media is a great way to connect with your clients and build relationships. It’s also an excellent platform for promoting your brand, educating clients about your practice, and getting feedback from them. You can use social media for all these things, but be sure that you’re not just posting about yourself or the work you’ve done it’s important to share interesting articles or news items related to the law so that people know what’s going on in the legal world as well as in general society.
2. Use Digital Marketing
If you’re looking to reach a new audience, digital marketing is a great way to go. Here are some of our favorite ways that lawyers can use digital marketing:
- Social Media – Social media platforms like Facebook, Twitter, and Instagram allow you to connect with potential clients in real-time. You can post updates about your firm’s latest news and keep an eye on trending topics related to law or legal matters. You can also share blog posts from industry leaders that might be relevant to your target market (and help them find out more about what makes your business different).
- Email Marketing – Email newsletters are often overlooked by small businesses because they seem too difficult or expensive, but that’s a mistake. It doesn’t take much effort at all if you have an all-in-one CRM software that offers an email marketing tool like RunSensible that makes it easy for anyone on your team–even non-techies–to create professional-looking emails quickly without having any coding skills whatsoever! We created many free templates based on professional attorneys’ experience who love their jobs but hate writing their copy every week. Sign up for a free trial right now to see how easy it is.
3. Create a Unique Brand
You want your law firm’s brand to be recognizable, memorable, and consistent across all marketing channels. A strong brand allows you to create an emotional connection with your audience. The first impression your logo makes is important because it can either build trust or increase skepticism in the minds of potential clients.
To help make sure that you have a strong, consistent image across all platforms:
- Create a unique brand identity for yourself and use it consistently across all marketing materials (website, social media posts etc).
- Think about what message your logo conveys when someone sees it for the first time; does it convey professionalism? Trustworthiness? Creativity? A sense of fun? Use this understanding as guidance when choosing colors for your branding materials as well as any other design choices such as typefaces or layout options
4. Partner with Other Businesses
Partnering with other businesses can be a great way to get more clients and build your brand. For example, if you’re a lawyer specializing in divorce cases, consider partnering with a local divorce support group. This will help you reach a new audience of people who are going through similar experiences as your clients, and it could also provide some networking opportunities for you.
If you’re not sure where to start looking for potential partners, try searching Facebook groups related to the type of law that interests you most. You’ll likely find at least one or two users who would be interested in working together on something like this.
5. Offer Something Extra
One thing that can set your firm apart from the competition is offering something extra or special. If you’re not already doing this, it’s time to start thinking about how you can offer free consultations or initial legal advice for a limited time only.
If you want to take things up a notch, consider offering free initial consultation packages for a limited number of clients only (i.e. “Free Initial Consultation Package – Only Available For 20 Clients”). This will make potential clients feel like they’re getting something special while also allowing them to see how much value they receive from working with your firm in comparison with another lawyer down the street who charges $250 per hour but doesn’t offer anything extra except basic services such as drafting contracts and wills/testaments.
6. Collaborate With Local Businesses and Organizations
Collaborating with local businesses and organizations is a great way to get your name out there. For example, if you’re a lawyer who practices in the area of immigration law, consider partnering with an immigration organization in town that offers free consultations or even pro bono services. By collaborating with this organization and letting them know about your services as well, you’ll be able to reach out to people who may not have known about what kind of legal help they needed before but now have access to it through this partnership.
The possibilities are endless when it comes down to collaborating with other companies or organizations. You can collaborate on social media campaigns by offering discounts via coupon codes or giveaways; provide free consultation hours at events; hold workshops together; create joint ad campaigns…the list goes on!
7. Create a Personal Connection With Prospective Clients
You can use social media to build a personal connection with clients and prospective clients. Social media is an excellent tool for sharing your knowledge, building trust and rapport, and providing valuable information that will help your firm stand out from the crowd.
The best way for lawyers to leverage social media is through direct engagement with people who follow them on platforms like Facebook or Twitter. You can also use email newsletters as another way of communicating directly with your audience without trying to make a sale too hard (which can turn off potential clients).
A CRM (Customer Relationship Management) system will allow you to stay connected with every customer in one place–so when they have questions about something specific related to their case or just want some general advice from an expert like yourself, there won’t be any lag time between sending out an email message versus getting back into contact again.
Social media is a great tool for building your personal brand. The key here is to be yourself and share useful information and tips that your followers will find valuable and interesting. People are more likely to engage with someone who seems like a friendly acquaintance than they are with an advertisement or website that’s trying too hard to sell something to them.
Marketing Ideas Help Set You Apart
These lawyer advertising ideas can help you set yourself apart from your competition. You need to be different, but not in a bad way. You want to stand out, but not too much that it’s distracting or unprofessional. You want people to remember you and what it is that you do so they come back again and again, but also make sure they don’t get bored with seeing the same thing over and over again! In short:
- Be creative. Think outside the box when creating new campaigns for your law firm (and make sure those campaigns are effective!)
- Be memorable. Try something new that gets people talking about how great your business is.
- Be consistent. Make sure you stick to your brand values and don’t stray too far beyond those lines. The more people see your ads, the more they will come to expect them and look forward to seeing them.
The more people see your ads, the more they will come to expect them and look forward to seeing them. This can help you build brand loyalty with your law firm. Just make sure that you don’t overdo it. Overusing certain types of advertising can make people tired of seeing it or even annoyed at how often they are being bombarded by a particular message.
Conclusion
We hope that this list of lawyer advertising ideas has helped you. Remember, the best way to stand out from your competition is by being yourself. If you have any other ideas we didn’t mention here, please share them in the comments below!
FAQ
1.How do I create a unique brand that makes me stand out?
Brading is an essential part of making your business stand out and you can read more about it here.
2.Does Runsensible offer marketing campaigns for my clients?
Yes! Runsensible has a separate “campaigns” section for your email, SMS, or phone call campaigns.
3.How can I know if my campaigns have been effective or not?
Runsensible gives you the option to know whether a recipient of your emails has interacted with or opened the email or not which gives you a lot of perspective.