What You Should Look for in Email Marketing Tools

Email marketing is an affordable but extremely effective method to communicate with and nurture your leads. It’s a go-to marketing technique for both large and small businesses. However, considering the wide range of email marketing tools available, finding one that’s right for you may be challenging. What features are you going to need the most? How can you tell if you’ve got the right fit? This article will introduce the vital features, and functionalities your email marketing software should deliver to ensure efficient and fruitful campaigns. Let’s start right now.

Vital Email Marketing Tools and Features

• One of the first things you want from your email marketing tool is for it to be easy to use. Make sure you can create emails with a simple drag-and-drop. This way, you can save time for creating and evaluating your campaign instead of struggling with the HTML code.

You should also check if your software has practical and attractive Ready-made templates and customization tools. With the help of the latter, you can modify pre-made templates. Any email tool that does not have a wide variety of campaign templates is simply not worth your money.

• You need a marketing tool that can provide you with various delivery options, such as manual emails, automated emails, and nurture campaigns which are basically time-based emails. Through nurture campaigns, you can have your campaigns thoroughly scheduled ahead of time, which means more time and less stress.
• With A/B testing capabilities, your software will allow you to test different email variables and realize which ones are most suited. This will let you easily modify and improve your campaign. Try different email structures, subject lines, and sender names — the A/B testing feature will provide you with feedback on what’s more effective. Use that feedback to refine your emails again and again.
• To obtain a complete perspective of your ongoing campaign, it is always advisable to keep your data in one place, especially if you prefer to act on them manually. Once everything relevant is imported and organized by a CRM and marketing system like RunSensible, you will see a dramatic rise in how much you save time, avoid confusion, and run the campaign smoothly.
• There is also an added advantage if you integrate your email marketing tool into your sales and CRM systems. An integrated suite like RunSensible will allow you to send follow-up emails as people react to your offers. For instance, you might think it’s okay to automatically send an email as someone makes a purchase. A different set of emails can be used when someone visits your website but does not buy anything. Remember your marketing campaign has to be responsive to the buyers’ reactions, and your software should assist you with running with that.
• You need to have extensive reports and analytics, unsubscribe rates, and etc. you will struggle as to how to improve results. This is one of the most crucial features an email marketing tool should provide. An email marketing tool is useless if it cannot provide the specifics of the subscriber personas.
• Your software should also be able to warn you about any content that might result in your email ending up as spam. Failure to do so could cause your whole email campaign to go to waste. To avoid your emails being classified as spam, make sure you follow the best practices of email marketing and email writing, which you can read right on our blog.
• Last on our list but very important is the ability of the software to automatically adapt emails to recipients’ devices. Your emails have to appear just as welcoming and attractive on cell phones as they do on laptops and tablets. To rephrase the above in a more technical language, you should avoid applications that only consider the desktop layout.

Finding the Right Email Marketing Tools

With dozens of marketing and sales tools competing for your time and attention, deciding on the correct tools is challenging. But it doesn’t necessarily have to be. With RunSensible, you can get all vital email marketing and sales tools in one place, and that’s only in addition to an entire CRM system designed for small businesses like yours. Don’t choose between this or that email marketing feature and CRM functionality — RunSensible is just the right package of all that your business needs to organize, grow, and thrive starting from today.