In order to understand how your company is performing, you need to keep track of opportunities. And in order for that to happen, you need a tool that will allow you and your team members to easily access data on every opportunity. That’s where CRM comes in. CRM software is designed specifically for tracking all types of records related to a business relationship, including sales leads and opportunities; marketing activity; budgets; contracts; tasks and responsibilities; contact information such as phone numbers and emails addresses along with notes taken during conversations or meetings held between parties involved in those activities mentioned above (which can also be automatically synced with Salesforce). It’s much easier than keeping everything on paper! With RunSensible, you can use the Opportunity Manager feature to easily keep track of all the funding opportunities available and see how far along you are on each one, what your next step is going to be, when the deadline on that is coming up, and more. You'll want to maintain relationships with investors. This is best accomplished by keeping track of all the investors in your portfolio, their interest level in your deals, how many times you've communicated with them about those deals, how long it's been since you last talked about those deals, and what happened during that conversation (did they ask questions? Did they express concerns?), and so forth. You can also keep track of what kind of relationship you have with each investor: are they passive or active? Do they write checks quickly or slowly? Finally, if an investor is funding something for someone else while not investing in your deal itself, then that person's name will appear on a separate line below their investment information.

● Finding the right investors. You know the saying, “it’s not what you know but who you know?” Having a CRM will be your secret weapon in finding new investors and ensuring that you stay in touch with them. You can use it to add people manually or import contacts from other sources (LinkedIn or another business network). RunSensible can help you find just the right investors considering any criteria you want, like their expertise in your field or their location.

● Managing your pipeline. A CRM will make it easy to track which investors are interested in at what stage of the process, so you know who needs an update and when. For example, if you have been speaking to one investor about funding but they’re still doing due diligence on their end, then maybe they don’t need an update right now, while someone else who recently gave their approval might want one today.

● Tracking deal flow. The number of deals that VCs look at on a daily basis is constantly growing. Having a CRM to track your own deal flow will ensure that all potential investors have been reached out to and followed up with so nothing falls through the cracks. It’s also an easy way for you as an entrepreneur to see where your deals stand in terms of interest level so you can make sure there aren’t any surprises later on down the line when the time comes.